By Richard Paylor
I'm sure that at some point you have used at least one of the following: Facebook, MySpace, Twitter, Beebo, or have contributed comments or content to a blog at some point. If that is the case then you have actively contributed to Web 2.0.
So if you find yourself asking "What is Web 2.0?" It's really just a fancy name for websites that people can add content to. That's it in a nutshell. A Web 2.0 site lets people interact with others change the content of the site. Unlike non-interactive websites where users are limited to the passive viewing of information that is given to them. It is supposedly the next evolution of the internet and provides more of an active community of users. It promotes interaction between the users as opposed to just a lot of disconnected people staring at information on a screen.
Now they get the chance to add to it, even alter it, and I guess it serves to bring people together. Although the opposite could just as easily be said if you see some of the comments that get posted on some web 2.0 sites.
So now that the question "what is web 2.0" has been answered, lets move on to the next question that is on the mind of you budding internet entrepreneurs, " How do I make money from web 2.0? "
You see, the beauty of web 2.0 is that by and large it's a free medium. You can get a few hundred Facebook friends, blast an offer to them and make some sales. Same goes for Twitter, I know of a few internet marketers that have thousands of followers on Twitter, and make a lot of money from promoting offers to them.
MySpace and Beebo are no different.
And you can find hundreds of blogs in your market and begin making comments in them, that not only get you backlinks that boost your SEO ranking, but also get people visiting your site , if you leave your website address in your signature. All of these means of advertising are free.
But there is a catch, and this is making a lot of budding internet entrepreneurs come unstuck as they try to get in on this web 2.0 boom. You see, these are not advertising mediums, and they are not filled with people actively looking for what you have to offer. This is a different medium to a search engine where people are typing in things and actively looking for solutions to their problems. So you must adapt to this new medium. You must tweak and adapt those techniques and strategies that work in other areas of the internet, to this new medium of web 2.0.
Ok, so what do I mean by that? Well, first and foremost you will want to make your web 2.0 efforts as targeted as possible. Quality, not quantity. There is not point getting on Facebook, MySpace or Twitter and trying to gather as many friends as possible, as quick as you can, then blasting out a spammy offer that might not have anything to do with what they are interested in. It's going to be a lot better to actually read people's profiles and only contact those people that have expressed an interest in your market and what you are doing. Might take a little longer but it will be beneficial in the long run.
You don't want to be a 2.0 spammer. Just blasting out random offers to people that you have no idea if they have even the slightest bit of interest in what you're doing. This goes for all web 2.0 platforms. And make sure you give before you expect to receive. If you are going to post comments on a blog (again a targeted blog, filled with people interested in your market), then take the time to answer some questions, contribute a little. Don't just jump on and post "check out my stuff."
Be targeted, be relevant and give before you receive and watch your list of friends, followers, and website visitors jump. And then you can start making some money from web 2.0.
Cheers,
Rich Paylor
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